All go back to the very first issue published, but most have a "moving wall" embargo that excludes issues from the most recent X years (where X can be anywhere from 0 up to 10 years, depending on the particular journal most are in the 3 to 5 year embargo range). African American studies, anthropology, botany, business, ecology, economics, education, general science, geography, history, language & literature, mathematics, philosophy, political science, sociology, statistics.ĭates of coverage vary by journal title.
The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche. Documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. Brands include Kraft, Kodak, Oscar Mayer, and Pan Am. Corporate record of the history of modern advertising.
Includes chronologies, ad images, and marketing reports for various industries, covering as late as 1989.
Contains market research reports of Ernest Dichter, the mid-twentieth century’s foremost consumer analyst and market research pioneer, especially Motivational Research. Market Research and American Business, 1935-1965.Includes these collections, which can also be used separately:
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