In the 2015 study Risk Preferences and Demand Drivers of Extended Warranties, researchers examined the behavioural science behind why consumers buy these policies even when they are a bad deal. Besides, studies show smartphone users replace their device every 21 months that’s less time than the coverage with AppleCare+. If the only repair you need on the phone in two years is a single screen replacement, you’re already better off not getting AppleCare+. Without AppleCare+ my full screen replacement cost me $219 total - that’s a $19 savings. With AppleCare+ my busted screen would have cost $238 ($199 warranty plus $39 deductible) to repair.
You’ll have to pay a service fee of $39 for screen damage or $129 for other damage, according to the Apple Canada website. There’s software support, too.īut the biggest selling point is the coverage for up to two incidents of accidental damage. If you bust your device you can either mail it in for repairs or take it to the store for service. You’ve committed to a big purchase - “Why wouldn’t you protect your investment?” the salesperson often argues.ĪppleCare+ for iPhone extends your one-year warranty to two years, offers technical support beyond the standard 90 days, and includes 24/7 priority access to Apple experts. Coverage for other models, with the exception of the iPhone X, runs at similar numbers.Īt checkout, AppleCare+ sounds like a deal. Getting AppleCare+ would have added $199 to my bill - that’s an additional 20 per cent on an already pricey piece of tech. I bought the beast in 2016 for around $1,000. Let’s break it down like a busted smartphone screen. Like most extended warranties, the math rarely works in the consumer’s favour. And despite buying into the Apple ecosystem for over a decade, I’ve never purchased AppleCare+ for any of my devices. “I hope you have AppleCare,” hollered one spectator. The sound of my screen cracking into a million spiderweb-like segments was cringeworthy - for me and for the audience watching. She’s smashed dishes, toppled a flat-screen television, and crawled holes into several pairs of jeans.ĭespite her appetite for destruction, nothing she’s damaged has rivalled the cost of me dropping my iPhone on a concrete sidewalk.
Over the years, my 6-year-old has destroyed a few things.
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